Fashion in Africa

The launch of the Fashion in Africa (FIA) project on the 5th May 2006 was a huge success. The pilot project set the stage for other African countries to join South Africa and Tunisia in their quest to promote African fashion and culture collectively to the rest of the continent and the globe.

The first-ever Fashion in Africa event was a joint venture between the Tshwane Municipality (Pretoria, South Africa) and the Tunisian Embassy. The ultimate aim with the project is to create awareness of African fashion and culture. The Fashion In Africa project is about celebrating, showcasing and assisting in developing the whole African fashion and textile industry, as well as its cultural diversity, and demonstrating its inherent strength. It envisages the rise to fashion-related business opportunities for all stake holders in the fashion industry, hence create opportunities for other African countries to trade with each other, to the benefit of Africa as a whole as well as the internationally.

South African designers

Fashion in Africa offered six young designers the opportunity to exhibit their extraordinary talents. They showcased breathtaking designs, inspired by Africa’s rich and diverse cultures and traditions.In the end Johani du Pisane showed that a great future is awaiting her on the catwalks of the world. She scooped top honors by winning the Executive Mayor’s Award for Best Young Designer.

Take a look at the event.


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